Adventure proof packing and gear systems innovator Giant Loop launches into 2021 with a new, exclusive distributor, Whites Powersports Ltd. of Australia and New Zealand. Established in 1952, Whites Powersports is Australia and New Zealand’s leading wholesale distributor of motorcycle and ATV products, servicing every significant powersports retailer, accessory store and repair shop in both countries.
“Having personally used and abused Giant Loop products in America, Canada, Australia and New Zealand over tens of thousands of trail miles, I am a true believer in the brand,” says Keith Larkin, owner. “Whites Powersports are proud and enthusiastic about representing Giant Loop Down Under, and about helping fellow adventure riders with the best luggage system we have seen.”
Whites company sales representatives call on accounts in every territory across Australia and New Zealand, and its in-house marketing team covers all aspects of print and digital media and merchandising. The company offers the largest online motorcycle and ATV hard parts fitment guide in the southern hemisphere with over 2 million fitments for over 33,000 makes and models. A fully integrated computerized inventory, sales, freight and warehousing system makes ordering and shipping a seamless process for customers.
In addition to Giant Loop, Whites distributes dozens of top powersports brands, including Barkbusters, Bridgestone, LS2, Motobatt, Leatt, Denali Electronics, Fly Racing, K&N, Motion Pro, Putoline Oils, No Toil, Sena and Shoei.
Whites Powersports is a family business owned and operated by Keith Larkin, and his son Kyne. Keith has over 50 years of experience in the motorcycle industry, having started work for company founder Bill White upon leaving school in 1970. Kyne directs all aspects of Whites in both New Zealand and Australia.
In Australia, Whites Powersports will hit the ground running with Adventure Moto AU (https://www.adventuremoto.com.au/) positioned as a flagship Giant Loop dealer. Since 2010, Australian retailer Adventure Moto has represented Giant Loop, developing a deep product knowledge and expertise while selling via the web and its retail locations in Dural and Brisbane. And in New Zealand, long-time Giant Loop retailer Motomox (https://motomox.co.nz) will lead the charge.
Since 2008, Giant Loop has designed and produced expedition quality gear, with a focus on innovative, rugged, stable soft luggage for dualsport and adventure motorcycles. Giant Loop is distributed in the USA by Tucker Powersports and Western Power Sports. In Canada, Giant Loop is distributed by Parts Canada. Additionally, the brand is carried by a network of dealers throughout the USA and flagship importers around the world. Giant Loop designs and tests products in Bend, Oregon.