Outdoor Industry Roundtable Sponsored by Prosper Portland & Outdoor Industry Association

Sponsored by Prosper Portland and Outdoor Industry Association

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The Always-On Advantage: What Smart Brands Will Do in 2026

‍‍Presented by Foghorn Labs

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This session will unpack the primary shifts in consumer behavior from 2025 and how they'll shape brand growth in 2026. We’ll explore the evolving path to purchase, the rise of more intentional buying habits, and the performance strategies that will matter most as consumers become harder to win and keep.

A major theme of the discussion will be why brands relying solely on launches and promotions are losing momentum. We will break down how to build an effective, Always-On Marketing strategy that sustains visibility year-round. Expect practical guidance and client examples that will strengthen both retention and acquisition.

Key Takeaways:

• 2025 consumer trends & 2026 expectations
• The difference between an evergreen strategy and always-on execution
• Performance marketing tactics that help break brands out of the standard launch/sale cycles while improving attention, engagement, and conversion quality
• How to plan 12 months of content and campaigns without burnout
• Examples of brands successfully implementing an Always-On Strategy
• An Always-On Marketing calendar template will be shared during the roundtable. The template will be emailed to attendees after the roundtable.

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