MONA WEST, VICE-PRESIDENT
Mona West is Vice President of the OOA Board and has been a Board member since 2018. Mona has over 20 years’ experience leading marketing, sales, and product for small to midsize consumer product brands. She began her career with Fortune 500 companies including General Mills, Amazon.com , and Ste Michelle Wine Estates and has focused exclusively on the Outdoor Industry for the past 10 years. Her experience within Outdoor is extensive, including leading marketing for Thermarest and MSR and running a $20MM business unit at Cascade Designs including SealLine, Platypus, and Packtowl brands.
Her recent work has focused on advising growth-stage brands in the outdoor industry on go-to-market strategy. She has held executive and advisory roles with over 25 startups, and is a Co-Founder of Catapult Innovation Labs, which offers founder-centric mentoring programs to startups across the U.S.
Mona has a BA from Yale University and an MBA from the Darden Graduate School of Business at the University of Virginia. She’s a long-term mentor with Camber Outdoors and serves on the Boards of multiple outdoor recreation and conservation non-profits. She’s an avid backpacker, XCskier, and international traveler, and splits her time between Bend, OR and Seattle, WA.